Analytics is the application of computer processing to the analysis of data and statistics. It lies at the intersection of computer programming and statistical analysis, and is useful in uncovering trends and patterns. Analytics can be used to better understand large quantities of data and their significance, communicate this new understanding to stakeholders, and aid managers in steering the company's activities and operations.
- Camm J, Cochran J, Fry M, *et al*. (2019). Business Analytics. (Third Edition). Boston, MA: Cengage.
- Wikipedia - Analytics (https://en.wikipedia.org/wiki/Analytics)